The Homegrown By Heroes marketing initiative will afford farmers and/or agricultural producers located in South Carolina and who have served in any of the branches of the United States Military (U.S. Air Force, Army, Marine Corps, Navy and Coast Guard) the ability to use the Homegrown By Heroes logo on their agribusiness signage and/or agriculture products.

 This distinctive logo will serve as identification to prospective consumers that the products were locally grown or raised by a veteran. From the grocery shelf to the farmers’ market to on-line retail, this label will hopefully serve as an extra incentive to consumers when making a purchase decision.

 The Certified SC Grown program is a proud partner of the Farmer Veteran Coalition Homegrown by Heroes initiative.