The mission of the South Carolina Pork Board is to make pork the meat of choice. The National Pork Act mandates that checkoff dollars be used for promotions, consumer information, education and research. Pork “The Other White Meat” is one of the most recognized and powerful slogans in the US with 86% consumer recognition. Additional investments of producer checkoff funds are being made to identify solutions for odor and environmental problems that are economically viable at the farm level. Cooperative efforts with educators, extension personnel, researchers, and allied industry are made to deliver the information needed for efficient production and marketing pork. It is essential for the pork industry to keep producers aware of the many resources that are available for them to continue to be efficient, responsible and profitable.
